PRIVACY POLICY

1. Compliance with Data Protection Laws
   In collecting, using, and processing personal data, we comply with all applicable data protection provisions. All personal data provided by you (such as title, name, address, email address, phone number, and bank details) are collected, processed, and stored exclusively by us in accordance with data protection law.
   
   

2. Use of Personal Data for Services
   If you use our services, your personal data necessary for establishing, modifying, or fulfilling the contractual relationship (“master data”) will be used to perform the contract, such as delivering products to the address you provided.
   We may also store your data, within statutory limits, to inform you about new products or services of our company. Any further use of your master data for marketing, market research, or tailored offerings requires your explicit consent. Your data will never be sold or passed to third parties not directly involved in operating our website or processing payments.
   
   

3. Data Sharing with Third Parties
   To process orders in our online shop, it may be necessary to transmit your personal data to third parties (such as suppliers, carriers, or tax consultants). These third parties will use your data exclusively to perform their contractual obligations.
   If a purchase is not completed, saved data will be deleted. If a contract is concluded, all data arising from the contractual relationship will be stored until the expiration of legally required retention periods (generally 7 years under fiscal law).
   
   

4. Usage Data
   Your personal data necessary for using our services and issuing invoices (“usage data”) will only be used to process sales contracts. This includes data that identifies you as a user, information about the beginning and end of your use, and details of how you interact with our online services.
   
   

5. Support Contact
   Should you have any further questions regarding the collection, storage and use of your personal data, our support is available via the email address pow@powch.ch.
   
   

6. Web Analytics and Tracking
   This website uses the following services for analytics and marketing purposes:
   
   Google Analytics 4 (GA4): A web analysis service provided by Google LLC. GA4 uses cookies to help us analyze website usage and improve our offerings. Data collected may include IP addresses (anonymized), device information, pages visited, and interaction data. Data may be transferred to and stored in the USA, but Google shortens IP addresses within the EU or other signatory states of the EEA. GA4 data is used to evaluate website use and generate reports for website improvement.

   Google Tag Manager (GTM): GTM allows us to manage website tags and scripts in a central system. GTM itself does not collect personal data but facilitates the deployment of tracking tools like GA4 and Meta Pixel.

   Google Search Console: This service helps us monitor and improve the visibility of our website in Google search results. Data collected may include search queries, click-through rates, and website performance metrics.

   Meta Pixel (Facebook Pixel): Meta Pixel is a tool provided by Meta Platforms Inc. to analyze visitor interactions, track conversions, and optimize advertising. Collected data may include anonymized identifiers, pages visited, and actions taken on the website. Data may be transferred to Meta servers in the USA.

   Cookie and Tracking Management
   You can prevent cookies from being stored by adjusting your browser settings. Please note that this may limit certain features of the website. Where legally required, tracking is only active after your consent.
   
   

7. Your Rights
   You are entitled to rights under data protection law, including access, correction, deletion, restriction of processing, data portability, withdrawal of consent, and objection.
   If you believe your data is being processed unlawfully or your rights have been violated, contact us at pow@powch.ch. If unsatisfied, you may also lodge a complaint with the relevant data protection authority.